On Tuesday, Apple unveiled its upcoming iPhone lineup, featuring improved cameras, faster processors, a novel charging system, and an increase in the price of its premium model.

The product showcase, held at Apple’s headquarters in Cupertino, California, coincides with the company’s efforts to reverse a recent mild decline in sales, which has persisted for three consecutive quarters compared to the previous year.

This decline has played a significant role in Apple’s stock price decrease of nearly 10% since mid-July, causing the company’s market value to fall below the $3 trillion milestone it achieved earlier in the summer. However, it appears that investors were not particularly impressed with Apple’s Tuesday announcements, as the company’s shares experienced a nearly 2% decline during afternoon trading.